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Terms of Service

THESE TERMS OF SERVICE CONTAIN BINDING PROVISIONS REGARDING DISPUTE RESOLUTION. PLEASE READ THE “DISPUTE RESOLUTION” SECTION 16 OF THESE TERMS OF SERVICE CAREFULLY, AS IT MAY SIGNIFICANTLY AFFECT YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE OR PARTICIPATE IN A LAWSUIT FILED IN COURT.

Last updated: March 6, 2025

Welcome to the website and its services provided by Novoarq Media, which include without limitation www.novarq.com  (the “Site”). These terms govern your access and use of the Site.

You are invited to submit articles, sign up to receive newsletters and RSS feeds, and visit the Site in accordance with these Terms of Service. These Terms of Service, together with any documents they expressly incorporate by reference, govern your access to and use of the Site on all platforms, whether accessed via web browser, mobile device, non-browser application, or e-mail, and to our paid subscription service. “You” and “your” refer to you as the user of the Site. “Novoarq,” “we,” “us” and “our” refer to Novoarq Media and our successors, partners, affiliates, subsidiaries, and assigns.

By using the Site, you expressly accept and agree to be bound and abide by these Terms of Service, and Privacy Policy, incorporated herein by reference. If you do not agree to be bound by these Terms of Service, you may not access or use the Site.

1. CHANGES TO THE TERMS OF SERVICE

Novoarq Media reserves the right to modify these Terms of Service at any time and will publish notifications of material modifications in our sole discretion. All changes are effective immediately when we post them and apply to all access to and use of the Site thereafter.

By continuing to access the Site after notice of such modifications have been published, you signify your agreement to be bound by them. You are expected to check this page from time to time so you are aware of any changes, as they are binding on you.

2. ACCESSING THE SITES AND ACCOUNT SECURITY

We reserve the right to withdraw or amend the Site, and any service or material we provide on the Site, in our sole discretion without notice. We will not be liable if for any reason all or any part of the Site are unavailable at any time or for any period. From time to time, we may restrict access to some parts of the Site, or the entirety of the Site, to users.

You are responsible for making all arrangements necessary for you to have access to the Site and ensuring that all persons who access the Site through your Internet connection comply with these Terms of Service.

To access the Site or some of the resources they offer, you may be asked to provide certain details or other information to become a registered user (“Registered User”). It is a condition of your use of the Site that all the information you provide on the Site are correct, current, and complete. You agree that all information you provide to register with the Site or otherwise, is governed by our Privacy Policy, and you consent to all actions we take with respect to your information consistent with our Privacy Policy.

If you choose, or are provided with a username, password, or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any other person or entity. You also acknowledge that your account is personal to you and agree not to provide any other person with access to the Site or portions of them using your username, password, or other security information. You agree to notify us immediately of any unauthorized access to or use of your username or password or any other breach of security.

We have the right to disable any user name, password, or other identifier, whether chosen by you or provided by us, at any time if, in our opinion, you have violated any provision of these Terms of Service.

3. CHARGES FOR SERVICES

We may charge for access to portions of the Site or as a whole, and we reserve the right at any time to change the amount we charge for such access or subscription that includes authorization to access the Site. Therefore, your access to some of the Sites’ content, features, and services may be limited depending on whether you have purchased a subscription. In such event, we will notify you in advance, and give you an opportunity to subscribe (or un-subscribe) to the Site. You shall pay all applicable taxes relating to the subscription.

4. INTELLECTUAL PROPERTY RIGHTS

The Sites and all of their contents, features, and functionality (including but not limited to all information, software, text, displays, images, video and audio, and the design, selection and arrangement thereof), are owned by Novoarq Media, its licensors, or other providers of such material and are protected by India and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.

These Terms of Service grant you a personal, non-exclusive, non-transferable, revocable license to access and use the Site. You may access the material on the Site only for your own personal, non-commercial use. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store or transmit any of the material on our Site, except as incidental to normal web browsing, such as the making of temporary copies in RAM or the cache of your Internet browser, and for features of the Site that enable sharing via e-mail, social media, linking, and other platforms expressly enabled by the Site.

You must not:

  • Modify copies of any materials from the Site.
  • Use any illustrations, photographs, video or audio sequences or any graphics separately from the accompanying text.
  • Delete or alter any copyright, trademark, or other proprietary rights notices from copies of materials from the Site.
  • Reverse-engineer or otherwise attempt to steal the software code of the Site.

Any use of the Site not expressly permitted by these Terms of Service is a breach of these Terms of Service and may violate copyright, trademark, and other laws.

5. TRADEMARKS

NOVOARQ and all related names, logos, product and service names, designs, and slogans are trademarks of Novoarq Media.You must not use such marks without our prior written permission. All other names, logos, product and service names, designs, and slogans on the Site are the trademarks of their respective owners.

6. LINKING TO WEBSITE AND SOCIAL MEDIA FEATURES

You may link to our homepage or other pages on the Site provided you do so in a way that is fair and legal and does not damage or take advantage of our reputation, but you must not establish a link in a way that suggests any form of association, approval, or endorsement on our part. The Site may provide certain social media features that enable you to:

  • Link to the Site from your own or third-party website
  • Send e-mails or communications with the Sites’ content or links to the Sites’ content
  • Cause portions of the Sites’ content to display or appear on your own or third-party websites

You may use these features solely as they are provided by the Site, and solely with respect to the Sites’ content they are displayed with and otherwise in accordance with any additional terms and conditions we provide with respect to such features.

7. PROHIBITED USES OF THE SITES

You may use the Site only for lawful purposes and in accordance with these Terms of Service. You agree not to use the Site:

  • In any way that violates any applicable National, state, local, or international law or regulation.
  • For the purpose of exploiting, harming or attempting to exploit or harm minors in any way by exposing them to inappropriate content, asking for personally identifiable information, or otherwise.
  • To send, knowingly receive, upload, download, use, or re-use any material which does not comply with the Content Standards set out in these Terms of Service.
  • To transmit, or procure the sending of, any advertising, promotional, or otherwise unsolicited material, including but not limited to any “junk mail”, “chain letter,” “spam,” or any other similar solicitation.
  • To impersonate or attempt to impersonate Novoarq Media, a Novoarq Media employee, another user, or any other person or entity (including, without limitation, by using their e-mail addresses or screen names).
  • To engage in any other conduct that restricts or inhibits anyone’s use or enjoyment of the Site, or which, as determined by us, may harm Novoarq Media or users of the Site or expose them to liability.
  • To monitor, scrape, index, or otherwise copy any of the material on the Site by means of any robot, spider, or other automatic device, process, or means, regardless of whether such use may be considered a fair use under Indian copyright law.
  • To develop any software program, model, algorithm, or generative AI tool, including, but not limited to, training or using the Sites’ content in connection with the development or operation of a machine learning or artificial intelligence (AI) system (including any use of the Sites’ content for training, fine tuning, or grounding the machine learning or AI system or as part of a retrieval-augmented generation).

Additionally, you agree not to interfere with or attempt to interfere with the proper working of the Site, including but not limited to:

  • Use the Site in a manner that could disable, overburden, damage, or impair the Site or interfere with any other party’s use of the Site;
  • Use any device, software or routine that interferes with the proper working of the Site; introducing any viruses, Trojan horses, worms, logic bombs or other material which is malicious or technologically harmful;
  • Attempt to gain unauthorized access to, interfere with, damage or disrupt any part of the Site, the server on which the Site is stored, or any server, computer, or database connected to the Site; or
  • Attack the Site via a denial-of-service attack or distributed denial-of-service attack.

Engaging in a prohibited use of the Site may result in civil, criminal, and/or administrative penalties, fines, or sanctions against the user and those assisting the user.

8. USER CONTRIBUTIONS

The Site may contain features that may allow users to post, submit, publish, display, or transmit to other users or other persons content or materials (collectively, “User Contributions”) on or through the Site.

All User Contributions must comply with the Content Standards set out in these Terms of Service.

Any User Contribution you post to the Site will be considered non-confidential and non-proprietary. By posting any User Contribution on the Site, you grant us and our affiliates and service providers, and each of their and our respective licensees, successors, and assigns a perpetual, royalty-free, and irrevocable right and license to use, reproduce, modify, adapt, publish, translate, distribute, transmit, publicly display, publicly perform, sublicense, create derivative works from, transfer, and sell any such User Contribution.

You represent and warrant that you own or control all rights in and to the User Contributions, including the right license such User Contributions, and that all of your User Contributions do and will comply with these Terms of Service.

You understand and acknowledge that you are responsible for any User Contributions you submit or contribute, and you, not Novoarq Media, have full responsibility for such content, including its legality, reliability, accuracy, and appropriateness.

We are not responsible, or liable to any third party, for the content or accuracy of any User Contributions posted by you or any other user of the Site.

9. DISCLOSURE, MONITORING, AND ENFORCEMENT RELATED TO USER CONTRIBUTIONS

We have the right to:

  • Remove or refuse to post any User Contributions for any or no reason in our sole discretion.
  • Take any action with respect to any User Contribution that we deem necessary or appropriate in our sole discretion, including if we believe that such User Contribution violates the Terms of Service, infringes any intellectual property right or other right of any person or entity, threatens the personal safety of users of the Site or the public, or could create liability for Novoarq Media.
  • Disclose your identity or other information about you to any third party who claims that material posted by you violates their rights, including their intellectual property rights or their right to privacy.
  • Take appropriate legal action, including without limitation, referral to law enforcement, for any illegal or unauthorized use of the Site.
  • Terminate or suspend your access to all or part of the Site for any or no reason, including without limitation, any violation of these Terms of Service.

Without limiting the foregoing, we have the right to fully cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity or other information of anyone posting any materials on or through the Site. YOU WAIVE AND HOLD HARMLESS NOVOARQ MEDIA AND ITS AFFILIATES, LICENSEES AND SERVICE PROVIDERS FROM ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY ANY OF THE FOREGOING PARTIES DURING OR AS A RESULT OF ITS INVESTIGATIONS AND FROM ANY ACTIONS TAKEN AS A CONSEQUENCE OF INVESTIGATIONS BY EITHER SUCH PARTIES OR LAW ENFORCEMENT AUTHORITIES.

However, we cannot and do not undertake to review material before it is posted on the Site and cannot ensure prompt removal of objectionable material after it has been posted. Accordingly, we assume no liability for any action or inaction regarding transmissions, communications, or content provided by any user or third party. We have no liability or responsibility to anyone for performance or nonperformance of the activities described in this section.

10. CONTENT STANDARDS FOR USER CONTRIBUTIONS

These Content Standards apply to any and all User Contributions. You are responsible for your own User Contributions, and you agree that, to the best of your knowledge, your User Contributions will be truthful and accurate. Do not make User Contributions that involve the following:

  • Securities for sale, barter, or exchange
  • Harassment, defamation, threats, stalking, bullying, or violations of the legal rights of others
  • Illegal activities
  • Impersonation of any person or entity, or falsely state or misrepresent your affiliation with a person or entity
  • Infringement of another’s intellectual property of any type, including, but not limited to, trade secrets, trademarks, and copyrights
  • Obscene, vulgar, bigoted, hateful, or racially offensive language or images
  • Commercial advertising
  • Gambling, contests, chain letters, “pyramid schemes,” or “multi-level marketing” schemes
  • Violations of any applicable local, state, national, or international law in connection with your use of the Site, including securities laws and regulations
  • Personally attacking the author of a post or other users

Furthermore, you agree that, if a third party claims that any User Contribution you have contributed to the Site is unlawful, you will bear the full burden of establishing that the User Contribution complies with all applicable laws.

11. HOW TO REPORT VIOLATIONS

If you believe that any content on the Site violates the Terms of Service, please notify the Sites by sending an email to legal@novoarq.com. The Site do not guarantee that any action will be taken as a result of your e-mail.

12. DO NOT RELY ON INFORMATION POSTED

The content of the Site is offered for general information, discussion, and entertainment purposes only. Some of the content is unmoderated and reflects the personal opinions of the User Contributor(s). You should be skeptical about any information on the Site because the information may be offensive, harmful, and/or wrong. Neither the content of the Site, nor the links to other websites contained therein, are routinely moderated, screened, approved, reviewed, or endorsed by Novoarq Media or any affiliated person or entity.

We do not warrant the accuracy, completeness, or usefulness of the information on the Site. Any reliance you place on such information is strictly at your own risk. We disclaim all liability and responsibility arising from any reliance placed on such materials by you or any other visitor to the Site, or by anyone who may be informed of any of its contents.

The Site may include content provided by third parties, including materials provided by other users, bloggers, and third-party licensors, syndicators, aggregators, and/or reporting services. All statements and/or opinions expressed in these materials, and all articles and responses to questions and other content, other than the content provided by Novoarq Media, are solely the opinions and the responsibility of the person or entity providing those materials. Such materials do not necessarily reflect the opinion of Novoarq Media. We are not responsible, or liable to you or any third party, for the content or accuracy of any materials provided by any third parties.

13. AGE AND USER CONTRIBUTION REMOVAL

Novoarq Media is not intended for children under 13 years of age. If you are under 13, do not use or provide any information on the Site or on or through any of its features, register on the Site, use any of the interactive or public comment features on the Site, or provide any information about yourself to us.

Novoarq Media allows minors under the age of 18 years old to access, or become Registered Users of, the Site. Notwithstanding this, if you are a minor under the age of 18 years old and a Registered User you may request removal of your User Contributions posted on the Sites. To request removal of a User Contribution, you must notify us at info@novoarq.com. When you contact Novoarq Media to request removal of a User Contribution, we require you to authenticate your status as a Registered User and to identify the particular User Contribution to be removed by providing the (a) URL to the User Contribution, (b) the date and time at which the User Contribution was posted, and (c) the contents of the User Contribution. If you do not properly notify us, authenticate your status as a Registered User, or properly identify the particular User Contribution to be removed, Novoarq Media is not required to remove your User Contribution and removal will be in our sole discretion.

Removal of User Contributions from the Site does not ensure complete or comprehensive removal of your User Contributions from the Site. Novoarq Media, in our sole discretion, may retain your User Contributions on our servers in some form. However, removal will render your User Contribution invisible to other users of the Site. We may, in our sole discretion, decide to anonymize your User Contribution such that you cannot be individually identified, rather than remove the User Contribution. In the event your User Contribution is anonymized, it will remain visible to other users of the Site.

Novoarq Media is not responsible for the removal of User Contributions that are cached, copied, or reposted by third parties. Likewise, to the extent that any provision of National or state law requires us to maintain certain User Contributions, we will not remove the User Contribution from the Site.

14. COPYRIGHT POLICY

If you believe your copyrights are being infringed, please fill out the Notice of Infringement form below and mail it to us.

The Notice of Infringement contains requested information that substantively complies with the safe harbor provisions of the Digital Millennium Copyright Act, providing that to be effective under this subsection, a notification of claimed infringement must be a written communication provided to the designated agent of a service provider that includes substantially the following:

  • A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
  • Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works at the Site.
  • Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the service provider to locate the material.
  • Information reasonably sufficient to permit the service provider to contact the complaining party such as an address, telephone number, and if available, an electronic mail address at which the complaining party may be contacted.
  • A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent or the law.
  • A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
  • Notification from a copyright owner or from a person authorized to act on behalf of the copyright owner that fails to comply substantially with the provisions above shall not be considered as providing actual knowledge or an awareness of facts or circumstances from which infringing activity is apparent.

Our designated agent to receive copyright infringement notifications is listed below on the Notice of Infringement form. Please mail a separate Notice of Infringement each time you would like to report an alleged act of infringement.

15. DISCLAIMER AND LIMITATION ON LIABILITY

The Site and any information, products, or services therein are provided on an “as is” and “as available” basis, without any warranties of any kind, either express or implied. Novoarq Media hereby disclaims all warranties of any kind, whether express or implied, statutory or otherwise, including without limitation, the implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Novoarq Media does not warrant that the Site will operate in an uninterrupted or error-free manner or that the Site is free of viruses or other harmful components. Use of the Site or information obtained from or through the Site is at your own risk.

In no event will Novoarq Media, its affiliates or their licensors, service providers, employees, agents, officers, or directors be liable for any loss or damages, under any legal theory, arising out of or in connection with your use, or inability to use, the Site, any websites linked to the Site, any content on the Site or such other websites or any services obtained through the Site or such other websites, including any direct, indirect, special, incidental, consequential, or punitive damages, including but not limited to, personal injury, pain and suffering, emotional distress, loss of revenue, loss of profits, loss of business or anticipated savings, loss of use, loss of goodwill, loss of data, and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

Neither Novoarq Media nor the Site are an intermediary, broker/dealer, investment advisor, or exchange, and neither provides services as such.

The Site may offer health, fitness, nutritional and other related information, but such information is designed for educational and informational purposes only. Such information does not and is not intended to convey medical advice. Novoarq Media is not responsible for any actions or inaction on your part based on the information in the Site. Please consult a physician or medical professional for personal medical advice.

16. DISPUTE RESOLUTION

a. Informal Dispute Resolution. If a dispute arises between you and Novoarq Media with respect to your use of the Site that post a link to and are governed by these Terms of Service (collectively, the “Services”), both parties agree that they will first, as a prerequisite to the below, make a good faith effort to resolve the dispute informally for 60 days after the responding party’s receipt of a written description of the dispute from the claimant party. The written description must be on an individual basis and provide your name, a description of the nature and basis of the claim, and the specific relief sought. Any relevant limitations period, filing fees, or other deadlines will be tolled during the 60 days.

b. Arbitration Agreement.

(i) If the informal dispute resolution does not resolve all claims and disputes that in any way relate to a dispute with Novoarq Media pursuant to, or that may arise out of the interpretation, applicability, performance, or enforcement of, these Terms of Service (including this section 16) (collectively, “Claims”) shall be resolved exclusively through binding arbitration according to this section 16 (the “Arbitration Agreement”). “Claims” includes any (A) claims that arose, were asserted, or involve facts occurring before the existence of this Arbitration Agreement and/or arising after its termination pursuant to 16(g) and 16(h) below, (B) claims arising out of or relating to the interpretation, applicability, enforceability or formation of these Terms of Service and this Arbitration Agreement, or that all or any part thereof are void or voidable or whether the claim is subject to arbitration, and (C) disputes regarding the payment of administrative or arbitrator fees (including payment timing and nonpayment remedies). This Arbitration Agreement is exclusively governed by the Indian Arbitration and Conciliation Act,1996 in all respects and evidences a transaction involving interstate commerce. Except as otherwise set forth in this clause 16(b), the arbitrator or arbitration body shall have exclusive authority to resolve all disputes.

(ii) The arbitrator or arbitration body shall be empowered to grant whatever relief would be available in a court under law or in equity. Notwithstanding this clause 16(b), each party retains the right to (A) elect to have applicable claims resolved in small claims court on an individual basis; (B) bring an action in court to protect its intellectual property rights (meaning patents, copyrights, moral rights, trademarks, and trade secrets and other confidential or proprietary information, but not privacy or publicity rights); and (C) seek a declaratory judgment, injunction, or other equitable relief in a court of competent jurisdiction regarding whether a party’s Claims are time-barred or may be brought in small claims court.

(iii) You and Novoarq Media submit to the personal jurisdiction of Telangana,India in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on the award entered by the arbitrator.

(iv) Except as set forth in clause 16(c) below, if any provision of this Arbitration Agreement is found to be invalid, the parties agree that the arbitrator or court should endeavor to give effect to the parties’ intentions as reflected in that provision, and that the other provisions hereof remain in full force and effect.

(v) THE PARTIES UNDERSTAND THAT ARBITRATION MEANS THAT AN ARBITRATOR AND NOT A JUDGE OR JURY WILL DECIDE CLAIMS, AND THAT RIGHTS TO PREHEARING EXCHANGE OF INFORMATION AND APPEALS MAY BE LIMITED IN ARBITRATION. YOU ACKNOWLEDGE AND AGREE THAT YOU AND NOVOARQ MEDIA ARE EACH WAIVING THE RIGHT TO A TRIAL BY THE COURT TO THE MAXIMUM EXTENT PERMITTED BY LAW.

c. Class Arbitration & Collective Relief Waiver. YOU AND NOVOARQ MEDIA ACKNOWLEDGE AND AGREE THAT, TO THE MAXIMUM EXTENT ALLOWED BY LAW, EXCEPT AS SET OUT OTHERWISE IN THIS CLAUSE 16(c) AND CLAUSE 16(e) BELOW, ANY ARBITRATION SHALL BE CONDUCTED IN AN INDIVIDUAL CAPACITY ONLY AND NOT AS A CLASS OR OTHER REPRESENTATIVE ACTION AND THE ARBITRATOR MAY AWARD RELIEF ONLY IN FAVOR OF THE INDIVIDUAL PARTY SEEKING RELIEF AND ONLY TO THE EXTENT NECESSARY TO RESOLVE AN INDIVIDUAL PARTY’S CLAIM. NOTWITHSTANDING THE PRECEDING SENTENCE, YOU ACKNOWLEDGE AND AGREE THAT ANY ARBITRATION INVOLVING YOU MAY PROCEED ON A CONSOLIDATED BASIS, THOUGH IT MAY DO SO ONLY IF NOVOARQ MEDIA CONSENTS TO CONSOLIDATE IN WRITING.

d. Arbitration Rules, Initiation, Location & Procedure. If you are initiating arbitration, a copy of the demand shall also be emailed to legal@novoarq.com. If Novoarq Media is initiating arbitration, it will serve a copy of the demand to the email address associated with your Novoarq Media account. Unless prohibited by law, all arbitration proceedings will be confidential and closed to the public and any parties other than you and Novoarq Media (and each party’s authorized representatives and agents), and all records relating thereto will be permanently sealed to the extent permitted by law.

e. Batch Arbitration. If 10 or more similar arbitration demands (asserting the same or substantially similar facts or claims, and seeking the same or substantially similar relief) presented by or with the assistance or coordination of the same law firm(s) against Novoarq Media within reasonably close proximity (“Mass Filing”), the parties agree (i) to administer the Mass Filing in batches of 10 demands per batch (a final batch may consist of the remaining demands if less than 10) with only one batch filed, processed, and adjudicated at a time; (ii) to designate one arbitrator for each batch; (iii) to accept applicable fees, including any related fee reduction determined in the arbitrator’s discretion; (iv) that no other arbitration demands that are part of the Mass Filing may be filed, processed, or adjudicated until the prior batch of 10 is filed, processed, and adjudicated; (v) that fees associated with a demand for arbitration included in a Mass Filing, including fees owed by Novoarq Media and the claimants, shall only be due after your demand for arbitration is included in a set of batch proceedings and that batch is properly designated for filing, processing, and adjudication; and (vi) that the staged process of batched proceedings, with each set including 10 demands, shall continue until each demand (including your demand) is adjudicated or otherwise resolved. You agree to cooperate in good faith with Novoarq Media and the arbitration provider to implement such a “batch approach” or other similar approach to provide for an efficient resolution of claims, including the payment of combined reduced fees. Unless Novoarq Media otherwise consents in writing, Novoarq Media does not agree or consent to class arbitration, private attorney general arbitration, or arbitration involving joint or consolidated claims under any circumstances, except as set forth in clause 12(c) above and this clause 12(g). If your demand for arbitration is included in the Mass Filing, your claims will remain tolled until your demand for arbitration is decided, withdrawn, or is settled.

f. Arbitrator’s Decision, Fees. The arbitrator will have the authority to award monetary damages on an individual basis and to grant, on an individual basis, any non-monetary remedy or relief available to an individual to the extent available under applicable law, the arbitral forum’s rules, and this Arbitration Agreement. The parties agree that the damages and/or other relief must be consistent with clause 13(c) above and also must be consistent with the terms of the “Limitation of Liability” section 16 above as damages or other relief for which Novoarq Media may be held liable. No arbitration award or decision will be preclusive of issues or claims in any dispute with persons not a named party to the arbitration. Attorneys’ fees will be available to the prevailing party only if authorized under the substantive law governing the claims.You are responsible for your own attorneys’ fees unless the arbitration rules and/or applicable law provide otherwise.

g. Right to Opt-Out of the Arbitration Agreement. IF YOU DO NOT WISH TO BE BOUND BY THE “ARBITRATION AGREEMENT” SET FORTH IN THIS SECTION 16, THEN: (i) within 30 days of the date that you first purchase any Services, or otherwise become subject to this Arbitration Agreement, you must notify Novoarq Media in writing by mail sent to Novoarq Media at Plot 150, Phase-2, Saket Colony, Kapra, Hyderabad, India-500062. Attn: Legal Department, or by email to legal@novoarq.com; and (ii) your written notification must include (A) your name and address, (B) the date you first purchased the Services, if applicable, and (C) a clear statement that you wish to opt out of this Arbitration Agreement.

h. Changes. Novoarq Media will provide notice of any material changes to this section 16 by posting notice on the Site or otherwise as legally required. Any such material changes will go into effect 30 days after Novoarq Media’s notice thereof and apply to all claims not yet filed. You agree that your continued use of the Site and Services after such change is effective will be deemed acceptance of the changes. If you do not agree to the changes, you may opt out by providing notice as described in clause above.

17. CHOICE OF LAW AND FORUM

You agree that any dispute arising out of or relating to the Site, these Terms of Service, or any content posted to the Site, including copies and republication thereof, whether based in contract, tort, statutory, or other law, will be governed by the laws of the Hyderabad,India, excluding its conflicts of law provisions. You further consent to the personal jurisdiction of and exclusive venue of Hyderabad City,India.

18. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless Novoarq Media from any claims, losses, or damages, including legal fees, resulting from your violation of these Terms of Service, your use of the Site, or your placement of any content onto the Site, and to fully cooperate in Novoarq Media’s defense against any such claims.

19. WAIVER AND SEVERABILITY

No waiver of by us of any term or condition set forth in these Terms of Service shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and our failure to assert a right or provision under these Terms of Service shall not constitute a waiver of such right or provision.

If any provision of these Terms of Service is held by a court or other tribunal of competent jurisdiction to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of these Terms of Service will continue in full force and effect.

20. INTEGRATION

These Terms of Service constitute the entire agreement between you and Novoarq Media with respect to the subject matter herein and supersedes any and all prior or contemporaneous oral or written agreements.

22. CONTACT US

If you have any feedback, comments, or questions relating to these Terms of Service or the Sites, please e-mail questions to info@novoarq.com. You can also reach us by mail at Plot 150, Phase-2, Saket Colony,Hyderabad, India-500062. Attn: Subscriptions.

NOTICE OF COPYRIGHT INFRINGEMENT FORM

Novoarq Media, Attn: Copyright Infringement

Plot 150, Phase-2, Saket Colony, Hyderabad, India-500062

legal@novoarq.com

Date: ______________

Dear Madam or Sir:

I, the undersigned, CERTIFY UNDER PENALTY OF PERJURY that the information in this Notice of Infringement is accurate, and that I am the owner or an agent authorized to act on behalf of the owner of certain intellectual property rights. The name of such owner is ______________________________ (the “Owner”).

I have a good faith belief that the material identified below is not authorized by the above Owner, its agent, or the law and thus infringes the Owner’s rights. Please act promptly to remove or disable the access to the material or items claimed to be infringing.

Location of the alleged infringing material: ________________________________________________________________.

Description of the infringing material: ____________________________________________________________________.

Description of the copyrighted work that you claimed is infringed: _____________________________________________.

You may contact me at:

Name: ___________________________________

Title: ____________________________________

Company: ________________________________

Street address: ____________________________

City, State: _______________________________

Zip Code: _____________________________________

Tel.: ____________________________________

E-mail: __________________________________